Personal Brand Assessment and execution for award-winning restaurant owner, best-selling author, and keynote speaker Pauline Nguyen.
Irene Emily delivered the following achievements in a tight, 5-week time period:
Discovery of brand identification; message, tone, brand archetype and language
Identify and produce a detailed Target Audience Profile and identify root message to audience
Identify and define the product funnel and offerings to customer from Pauline Nguyen
Reevaluation of unorganised structure of old site content - executing new site wireframe to accommodate identified business goals and enhance UX
Creating a homepage wireframe that converts
Implemented converting sales formula to homepage content organisation and UI design
Adjustment of old branding to appeal to newly defined audience and brand message
Provided professional, strong visual design in 2 options to choose from for the homepage
Seamless hosting transfer, retaining all ClickFunnel pages managed by third party
SquareSpace training, impactful email signature design, technical support for straight-forward handover to client
Pauline’s potent strength and femininity, is a perfect platform for conversation on "Spiritual Entrepreneurialism". This called for a visual approach which integrates trending colour tones in the female self-development industry paired with strength in masculinity, discipline and determination;- setting her apart from the competition and visually portraying the qualities integral to a successful Spiritual Entrepreneur.