Pauline Nguyen

Personal Brand Assessment and execution for award-winning restaurant owner, best-selling author, and keynote speaker Pauline Nguyen.

Irene Emily delivered the following achievements in a tight, 5-week time period:

  • Discovery of brand identification; message, tone, brand archetype and language

  • Identify and produce a detailed Target Audience Profile and identify root message to audience

  • Identify and define the product funnel and offerings to customer from Pauline Nguyen

  • Reevaluation of unorganised structure of old site content - executing new site wireframe to accommodate identified business goals and enhance UX

  • Creating a homepage wireframe that converts

  • Implemented converting sales formula to homepage content organisation and UI design

  • Adjustment of old branding to appeal to newly defined audience and brand message

  • Provided professional, strong visual design in 2 options to choose from for the homepage

  • Seamless hosting transfer, retaining all ClickFunnel pages managed by third party

  • SquareSpace training, impactful email signature design, technical support for straight-forward handover to client

Pauline’s potent strength and femininity, is a perfect platform for conversation on "Spiritual Entrepreneurialism". This called for a visual approach which integrates trending colour tones in the female self-development industry paired with strength in masculinity, discipline and determination;- setting her apart from the competition and visually portraying the qualities integral to a successful Spiritual Entrepreneur.