The Valuable, Production Push
Here’s a screenshot of the most recent Site of the Day winners of awwwards.com
(and this site is genius. It has the best-of-the-best of website design and online experiences).
Do you see what I see?
The same site over and over again.
Let’s overlay this wireframe and see where it fits:
The only reason it doesn’t fit over the others is the menu is in another position. They all, otherwise, utilise full-screen, impactful photography.
And this isn’t a negative critique on the awwwards.com selection. At all. But rather the standard of design, which is considered the best, contemporary, and trending.
No doubt there is a grossly humungous rise in ‘big-photography’ in web design. It’s been evident since at least 2010.
But, seriously. It’s been 3 years. Are we done yet?
We’re seeing the same site again and again.
And not just this trend. But any strong trend lasting more than, let’s say, 1 year. Image sliders. The vintage ink stamp. Skeumorphic background textures paired with debossed text. Seeing it everywhere.
“It’s really boring.”
I present this to you in quotation marks as I once worked with an insanely aspirational web developer who said this. It’s really boring. It became permanently engraved in my brain.
Alex Zaia (who now manages his own agency at 25) does not follow trends.
But the websites he produces are still contemporary. Very much. Alex has a way of driving a design forward and being a game changer all the while, avoiding over-trending techniques.
He is hard to impress. One of these people where it sometimes feels nothing will be good enough for an approval. But you know what?
This can be the best quality in a leader.
Given the right person to take this criticism, this approach put on you will push you to create the best work you will ever do.
The push forward.
Becoming an industry leader. Standing out from the crowd. Producing unique results.
I’ve also had the pleasure of working at digital agency Langoor, with head honcho, Ruchir Punjabi.
And this man can push.
One needs only to explore the extent of which the company has grown to see how successfully driven it is. Working with Ruchir is like being on top of an elevator carriage, going about 100km p/h up the shaft. Being with a company which grows so quickly and with such great stamina is a magnificent thing to be a part of.
There are times when you will return to square-one of a design 7-10 times over. It’s enough to make you want to throw your monitor out the window.
Look at your work objectively. What needs to change? Is there an alternate way of approaching this issue? Don’t be afraid of letting go of a design, it restricts new ideas coming to fruition.
New scripts, and plug-ins are written every day. They are what shapes the industry.
Be the people writing the scripts.
In a fast-developing industry like online design and development, you are never at the pinnacle of your potential knowledge.
Think of a design you created using popular trends. It was pretty funky, right?
How could you have designed it differently, without using those trends?
How could it have looked differently, while giving the same contemporary feeling?