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Graphic Design & Brand Assessment for coaches, speakers, authors and conscious change-makers. Brand discovery, logo design, website design, course design, branding & collateral.

Projecting your life-changing message to the people who need it most.

Personal Brand Designer

Commitment and dedication to brand success.

Deliverables & Results

  • Identify your Brand Persona and appeal to the right audience

  • Unlock your Unique Selling Proposition - what makes you different - and using this as a driving force to deliver a brand that sets you apart from all others

  • Identify your Target Audience and develop a language that speaks to their wants and needs, leading to higher engagement and conversions

  • Wireframe and Sitemap development with user experience and engagement considerations

  • Developing a memorable business name

  • Effective logo design speaking to your audience and delivering your unique brand DNA

  • Website design and development with conversion objectives

  • Marketing and campaign ideation for product launch

  • Supporting graphics creation for ad campaign and product launch

  • Social media graphics and overall profile designs

  • Ensuring continuity of brand message and tone across all touch-points

  • Any other marketing collateral required to deliver your strategy - online and offline

  • Execution of any and all graphic assets required


Irene is fast, system and process driven and always meets every deadline. Irene has a knack for listening to our needs and can create an entire look and feel for a brand using its unique DNA.
Delivering outstanding quality, clear and precise messaging and a seamless workflow makes Irene an absolute asset to our team.
— Nancy Lipman, Vanessa Stoykov
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Irene Emily is a smart, savvy and an in-touch designer with a heart of gold who achieves incredible results.
— Edward Zia, Marketing Mentor & Coach
A graphic designer who goes over and beyond with service and superior design skills with a conscious spin. I’ve had an abundance of positive feedback from my clients loving my logo. Irene was so thorough and passionate from day one and she made the whole process of logo and business card design seamless and an absolute joy. The final product was everything I could have hoped for and more and I feel so confident and proud to hand out my cards.
— Laura Christo, Laura Jade Naturopathy
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I was so impressed with her ability to get to know our brand and values very quickly. From there Irene gave us a clear and accurate process model, followed through on everything she said she would do and was so easy to work with for the entire journey.
— Matt Regent, IMPower Coaching
Personal Brand Designer

Graphic Designer, Facilitator, Creative Leader

Irene has hosted and facilitated multiple events in the entrepreneurial and spiritual sectors to educate, inspire and drive social change with some of the biggest names including The Leela Centre, Rainbow Tribe, and The Temple.

Irene thrives on empowering others and brings proactivity, initiative and excitement to a brand. She constantly strives to build distinctive brands for her clients which zig where others zag.

Lock her into a common goal, share with her your vision and her dedication and commitment to brand success will be second to none.